Case 331 - State Narratives in Complex Media Environments: The Case of Ukraine

Walker, Vivian S. 

This case study begins with an examination of the origins of the strategic narrative Russia has developed about its new, post-Cold War identity and how that narrative has shaped its propaganda offensive in Ukraine. Following a review of key elements in Russia’s information arsenal, it then assesses Kyiv's counter-narratives, focusing in particular on the East/West dynamic that both defines and complicates its identity as a sovereign state.  The study then assesses Ukraine’s information initiatives and assets, before concluding with a set of recommendations for achieving effective strategic narrative development and projecting a complex information environment.